AM
Day formulaSwitch on. Stay sharp.
Sharp cognitive focus, cellular energy and stress resilience, from the first meeting to the final rep.
- Cognitive focus
- Cellular energy
- Stress resilience
- 100% stimulant-free
Contains
Launching soon · Australia
Protocol.
All-day energy, focus and restorative nights.
An Australian, evidence-led AM + PM supplement system built for busy professionals. Stim-free, fully transparent dosing, and made to hold up in the heat.
- Up to 50% off for the first 100 people who purchase a subscription
- Complimentary glass drink bottle (worth $25) with every early order
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Stim-free
Zero caffeine. Zero crash.
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Transparent dosing
Every ingredient. Every dose.
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Climate-stable
Built for Australian summers.
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Evidence-led
Clinically-backed doses only.
The 24-hour protocol
Two phases. One system.
Our system splits your biology into two distinct phases: an AM formula to power the day, and a PM formula to recover through the night. One simple routine. No stimulants, no guesswork.
AM · Day phase
PM · Night phase
PM
Night formulaSwitch off. Recover deep.
Restorative sleep, muscle recovery and deep REM support, so you wake up clear instead of groggy.
- Restorative sleep
- Muscle recovery
- Deep REM support
- No morning grogginess
Why we’re different
If science didn’t prove it works, it’s not in here.
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Evidence-led & fully transparent
No “proprietary blends.” We list every single ingredient and its exact, clinically-backed dosage, so you know precisely what you’re taking and why.
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Engineered for the climate
Standard supplements degrade in high heat and humidity. Our formulas use premium, climate-stable chelated nutrients and innovative packaging to protect potency from the first scoop to the last, even in the peak of an Australian summer.
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Zero stimulants, zero crashes
We don’t mask a lack of efficacy with cheap caffeine. Your energy comes from optimised cellular function, which means no jitters and no 3 PM wall.
Read the science
Every ingredient. Every dose. Every study.
Built for real workdays
One simple daily protocol.
Formulated to help you make the most of every day, from the first meeting to the last rep to lights out.
AM · Focus
Sharp on the tools, no 3 PM wall.
Clear, steady focus from the first job to knock-off.
AM · Perform
Train on clean energy.
Stim-free fuel for sessions before, after or between meetings.
PM · Recover
Wind down. Wake clear.
Deep, restorative sleep without the morning grogginess.
Who it’s for
Built for every kind of workday.
On the tools at 6 am, on a 12-hour roster, in back-to-back meetings or training before sunrise. Protocol fits the way you actually work.
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On the tools
Early starts, hard physical work and long days in the heat. Steady, stim-free energy, in formulas built to stay potent on a hot site or in the ute.
- AM
- Steady energy right through to knock-off
- PM
- Muscle recovery for tomorrow’s shift
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On shift & FIFO
Rotating rosters and broken sleep take their toll. Keep one simple routine wherever you are, and give your body a real shot at recovery between shifts.
- AM
- Focus without the caffeine spike
- PM
- Deep REM support, whenever bedtime is
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At the desk
Back-to-back meetings and deep work need a clear head all afternoon. Sharp focus and no 3 PM wall, without another coffee.
- AM
- Cognitive focus with Brainberry®
- PM
- Switch off after screen-heavy days
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In training
Sessions before work, after work or squeezed in between. Clean energy for the effort, and proper recovery overnight.
- AM
- Stim-free fuel, before or after the gym
- PM
- Recovery and deep sleep
From the founder
Gustavo Diaz
Founder, Protocol Nutrition
Read my founder’s newsletter“I started Protocol Nutrition after years of running on coffee and quick fixes to get through long days, and paying for it every night. I wanted one honest, simple system that works as hard as the people using it, with every ingredient and every dose out in the open. This is that system, and I can’t wait for you to try it.”
Founding member offer
Join early. Pay less. For longer.
The first 100 people to buy a subscription at launch lock in our best pricing for a full year. Joining the waitlist is a separate, free step: it doesn’t lock in founding pricing, but you’ll hear the moment subscriptions open. Not ready to subscribe? Waitlist members still save on one-off orders, and every early order comes with a complimentary glass drink bottle.
100 Founding places
Founding subscriber pricing is reserved for the first 100 subscribers. Once those places are claimed, it’s gone.
Founding subscriber pricing
Your first year, locked in.
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50%
Months 1–3 Half price to start
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25%
Months 4–6 Still a quarter off
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15%
Months 7–12 Through your first full year
Standard subscription pricing applies from month 13. [Link to full offer terms]
Prefer to buy once?
30% off
Not ready to subscribe? Waitlist members get 30% off a one-off order at launch. No subscription, no commitment.
With every early order
Complimentary glass drink bottle
Worth $25
Included free with every early purchase, whether you subscribe or buy once.
Launch day
How it works
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Step 01
Join the waitlist
It’s free and takes ten seconds. No payment details, no obligation.
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Step 02
Hear first on launch day
Waitlist members are the first to know when we go live, with founding pricing ready to claim.
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Step 03
Choose your protocol
Subscribe and save, or buy once. Either way, your complimentary glass drink bottle ships with your first order.
When does Protocol Nutrition launch?
We’re launching in December 2026. Waitlist members will be the first to know.
How does the founding subscriber offer work?
The first 100 people to buy a subscription at launch get 50% off months 1–3, 25% off months 4–6 and 15% off months 7–12. Standard subscription pricing applies from month 13. Joining the waitlist is free and doesn’t lock in founding pricing, but you’ll hear the moment subscriptions open.
Do I have to subscribe?
No. Waitlist members get 30% off a one-off order at launch. No subscription, no commitment. Every early order, subscription or one-off, comes with a complimentary glass drink bottle.
Is there any caffeine in it?
No. Both formulas are 100% stimulant-free. Your energy comes from optimised cellular function, not caffeine, which means no jitters and no 3 PM wall.
What’s actually in the formulas?
Every ingredient and its exact dose, with no proprietary blends. Protocol AM is built around creatine, electrolytes, taurine and Brainberry® aronia berry extract. Protocol PM is built around L-theanine, glycine, saffron extract and magnesium. See every dose and the studies behind it in the science.
Will it hold up in an Australian summer?
Yes. Our formulas use climate-stable chelated nutrients and packaging designed to protect potency from the first scoop to the last, even in the peak of an Australian summer.
Founding access
starts here.
Be one of the first 100 subscribers and save up to 50%, or take 30% off a one-off order. Either way, the glass drink bottle’s on us.
